ADR 0010 — Visual Identity v2 (warm ink/cream system)

• Status: Accepted
• Date: 2026-07-16

Context

Kredal's v1 identity ("Kredal Navy", ADR 0002/0005 era) read as conventional enterprise fintech. For Hub71 and pilots, the product needed a more distinctive, tool-grade identity. A full design-token extraction of cursor.com (live CSS custom-property audit + computed-style measurements) provided a proven, warm, editorial system: paper cream #f7f7f4 / warm ink #26251e (dark canvas #14120b), orange accent #f54e00, pill buttons at regular weight, tint-ladder cards, and a snappy 0.14s motion standard.

Decision

Adopt Visual Identity v2: the warm ink/cream token system codified in the root design.md, applied across the marketing site, app dashboard, style guide (/styleguide), docs accents, and a new K-check monogram logo (a geometric K whose lower leg resolves into a checkmark). Typography moves to a Cursor-derived scale on Inter with tight tracking; code stays on Geist Mono.

What did not change: risk-colour semantics (ADR 0005). riskLevel(score) remains the single band→risk mapping; risk colours mean risk only. Hues were re-mapped to the v2 palette (low #1f8a65, medium #b45309, high #cf2d56, lightened variants in dark mode) with AA-checked foreground/tint pairs.

Consequences

• Positive: distinctive, coherent brand across landing/app/docs; a living /styleguide; agent-readable design.md keeps future UI work on-system.
• Negative: navy #1e3a8a is retired — any lingering usage is a defect. Orange fails AA for small text on cream, so it is restricted to CTAs, large text, and icons (rule recorded in design.md §5).